Swiping right, the app enables users to like another user anonymously or pass on them by swiping left.If two users like each other, they can chat from within the app.One of the most direct factors behind this substantial growth is the rise of mobile dating applications among the younger demographics.In fact, approximately one-in-five 18- to 24-year-olds (22%) reported using mobile dating apps in 2015-a stark increase when compared to 5% in 2005.The latter says it can raise its revenues in Australia by 50 per cent over 2017/18, such is the potential in our market.The increasing number of people wedding themselves to the world of online dating has coincided with another increase: the number of singles in Australia.

During the FIFA World Cup June 2014 in Brazil, the app experienced a 50% increase in downloads and usage in the country.Even with Match.com’s arrival on the market in 1995, online dating was still relatively foreign and negatively perceived in 2005. adults report that they have used online dating sites or mobile dating apps.According to Pew’s 2005 research, the general American populace had little to no exposure. Moreover, the population of 18- to 24-year-olds who use online dating sites or apps roughly tripled from 2013 (10%) to 2015 (27%).Similarly, the population of 55- to 64-year-olds doubled from 2013 (6%) to 2015 (12%).All of the other American demographics either increased, yet at a smaller percentage, or remained the same; none decreased in their usage of online dating sites or mobile dating apps.